The Purcell family, former owners of The Riverhouse Hotel & Convention Center, is planning its first residential development since River’s Edge, this time on Bend’s east side.
Wayne Purcell, managing member of CMW Development, said the company hopes to buy about 8 acres near Purcell Boulevard from his parents, Clyde and Mary Lou Purcell, and partner with Pahlisch Homes to create a neighborhood of 80 to 90 townhouses. The Purcells own several parcels in the area, which is west of St. Charles Bend, and bought them decades ago with the intention of doing land development, Wayne Purcell said.
“We know everybody keeps crying for more of a workforce housing product,” Purcell said. “We’ve done a lot of the mid to upper-end housing. This is a way to give back and create a product that’s financially feasible for us to do.”
Before selling The Riverhouse in 2015, the Purcells master-planned residential development on land around the River’s Edge golf course and overlooking the Deschutes River. The family partnered with Pahlisch, which built about 90 homes on the golf course’s old driving range and along Mt. Washington Drive. There are still roughly 180 homes left to sell, including 20 townhouses along the river, Purcell said.
“This relationship we’ve developed with Pahlisch has been great,” he said. “We absorb the risk for the land and putting in streets and infrastructure. They absorb the risk to build the home and sell it.”
What the companies are planning off Purcell Boulevard would be comparable to the townhouses in McCall Landing, a northeast Bend development that Pahlisch undertook before the recession, said Brooke Welter, regional sales manager at Pahlisch. Those townhouses are selling for $315,000 for 1,450 square feet to $348,000 for 1,815 square feet.
McCall Landing townhomes are selling quickly because it’s difficult to find a single-family detached house in Bend for less than $350,000, Welter said.
Purcell envisions the townhouses selling to people who work at the hospital. He said some of them will be spacious enough for three bedrooms. “I’ve been careful not to call it ‘affordable housing,’” he said.
The price range, Purcell said, will depend on how many units he can fit onto the land, which is along Victor Place, a cul-de-sac off Holliday Avenue, and a future extension of Purcell Boulevard.
Purcell has not yet filed a formal application with the city of Bend but has held preliminary meetings about infrastructure requirements. “We thought it was a pretty good development for this area because this kind of density is needed,” Senior Planner Karen Swenson said.
City code requires the developer to connect Courtney and Ocker drives, both dead-end streets, along the south edge of the project in order to create a complete city block, Swenson said.
In addition, the city’s long-term plan is for Purcell, which runs north as Holliday Avenue, to connect through the land owned by the Purcell family. The developer will also have to build Purcell as far south as the connection with Courtney.
The developer’s initial plan called for 90 townhomes, but Purcell said there will be some adjustments to account for the street-building requirements.
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